Yes, creating a social media profile for your brand is not such a bad idea. But also having an online portfolio where you can post almost everything your brand represents will be a lot better. When you have a website, your brand has the potential to reach search engines, leading your brand to a broader audience. Having a website gives people a chance to find your brand or business on the web easily.
When you create a website, you have the freedom to express your brand freely; however, you want it. You can customize the design layout of your website, and you can customize the theme of your brand to reflect your business. Your website is, in fact, a personal identifier of what you and your brand represent.
When you have your website, you do not need to worry about selling products on third-party domains like Shopify etc. Personally, using platforms like WordPress.org has provided my business with a free plugin that I can easily start off an E-commerce site. By creating a website/blog, you have the freedom to switch your basic blog page into an E-commerce site. For starters, I use the ‘WooCommerce‘ plugin to sell products online.
Creating a website makes it easy for people to view your skill sets all in one place collectively. Think of your website as an online resumé that people can visit online.
I cannot say this enough, but it is essential to know that once you have a self-hosted website, you are in full control of it. In my ebook on ‘How to Setup A Fashion/Beauty/Lifestyle Blog Right From Your Home, I introduced readers to secure methods on how to set up a self-hosted site. With a self-hosted site, you have access to your site’s back-up and customization.
For further reading on ‘Self-Hosting’ your site. Click here to purchase the ebook.